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- Wrapping Up 2024 with Insights, Innovations, and Festive Cheers!🎄
Wrapping Up 2024 with Insights, Innovations, and Festive Cheers!🎄
Ashok Ganapam
December 26, 2024
- DATABEAT INSIGHT SERIES…
Hey DataBeat Community,
As the year draws to a close, we are thrilled to bring you the latest updates from DataBeat. December’s edition features a comprehensive look into SSP and Programmatic Publisher Trends, and an overview of our standout AdTech Products. From the rise of video in programmatic advertising to critical challenges like auction duplication, our expert team is here to guide you through it all.
Plus, don’t miss our exciting announcement about Open Office Hours—your chance to connect with us directly!
Thank you for being a valued part of our community!
AdTech Movements & Auction Trends
November saw a net addition of 2K ads.txt lines, marking the lowest positive change of the year. Despite this, key SSPs like Rise, Mobfox, and Taboola showcased impressive growth in connections across Tier 1, 2, and 3 publishers.
Auction Duplication: The Critical Challenge
Tier-1 SSPs faced challenges with auction duplication, impacting both revenue and carbon footprints. At Databeat, our Competitive Intelligence Tool helps address these inefficiencies, enabling SSPs to identify duplicate domains and improve green index scores without compromising revenue.
The Rise of Video in Programmatic Advertising
While overall CPMs dipped 0.7% MoM due to a 14.2% drop in video CPMs, video volume grew from 13% to 15%. This signals the increasing significance of video formats.
Key Highlights:
MoM Trends: Display CPMs rose 2%, while video CPMs declined 14.2%.
YoY Trends: CTV CPMs fell 10.8%, with Telaria as a standout performer, recording 221.1% YoY growth.
Integration Insights:
Prebid leads programmatic integrations with 43% market share, followed by AdX, TAM, and EBDA. Publishers can optimize by routing video inventory through TAM and display inventory via Prebid to reduce duplication and improve returns.
Introducing Open Office Hours: Your chance to connect
Got questions or challenges in AdTech? We’re bringing you live, personalized, and completely FREE sessions where you can receive actionable tips from our expert team to elevate your ad revenue!
Each month, we spotlight a standout tool from DataBeat’s innovative suite. This month, the star is Ingestion—Cost-Effective, Agile and Flexible ETL solution for all publishers/Ad networks teams and stakeholders!
Efficient and accurate; Ingestion lets your stakeholder store and visualize data in a preferred database of your choice. Tailored for Publishers, it delivers flexibility without compromise.
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As we wrap up 2024, we want to extend our heartfelt gratitude to our partners, clients, and team. Your trust and collaboration have been the cornerstone of our growth and innovation this year.
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Here’s to a successful 2025 filled with opportunities and achievements! 🎉
Warm Regards,
The DataBeat Team