Second Newsletter

Ashok Ganapam
April 24, 2024

DATABEAT INSIGHT SERIES…

Hey Community,

Exciting news! The second edition of the DataBeat Insight Series is here!

We're pumped to keep you in the loop on everything hot and happening in the world of AdTech. Think of it as your one-stop for the latest news, insights, and trends shaping the industry.

We're also passionate about building a community where everyone can learn, innovate, and reach new heights. So buckle up and get ready for a wild ride!

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But first, we encourage you to check out our content. We think you'll find it valuable!

How did the industry change in March?

The overall CPM increased by 4.5%, where Display increased by 6% followed by video with a 3% increase
Programmatic fill rates increased by nearly 7.6%
Video CPM is the only KPI where we see a drop YoY in both Feb & March which might be due to new IAB guidelines regarding Instream vs Outstream

Articles of the month

Sellers Report insights from March

Publishers are actively optimizing their AdStacks by altering the ads.txt lines, with over 80,000 new lines added and 64,000 existing lines removed in the last month alone. This is the most significant change seen in the previous three months. Click the image to read more

March benchmarking insights

This article examines programmatic advertising patterns in the United States for Match 2024, comparing them to February 2024 and March 2023. This article also goes into length on how different connections and devices performed.

Causes Of Creative Not Rendering

This article tackles the issue of creatives not rendering (displaying) properly in Google Ad Manager (GAM) campaigns. It identifies potential causes and provides solutions for both advertisers and publishers.

AdTech Tool of the month

If you’re working in ad ops or troubleshooting a website then Adwizard will make your life easier by giving you easy access to information like size mapping, targeting, and Prebid auction details.

Here is the link to our Knowledge Repository to keep in touch with the latest Atech news

DataBeat ignites AdTech evolution, empowering publishers and SSPs with elite resources and insightful consulting. Driven by a zeal for innovation, we delve into AdTech's labyrinth, revealing pathways to unprecedented growth and streamlined efficiency.

About DataBeat

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