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DataBeat Spotlight: Latest Trends, Seller Report Highlights, and Upcoming Webinar!

June 25, 2024

DATABEAT INSIGHT SERIES…

Hey Community,

We're thrilled to announce the arrival of the fourth edition of the DataBeat Insight Series! This newsletter is your go-to resource for the latest happenings in AdTech, offering insights into industry trends and developments. Join us as we foster a community where learning, innovation, and growth flourish. Explore the cutting-edge insights that are shaping the future of digital advertising. We understand the importance of your inbox space. If you ever feel overwhelmed, you can unsubscribe with just one click at any time. However, before you make that decision, we encourage you to explore our content. We're confident you'll find it both enlightening and valuable!

Publisher Trends Report for May:

  • The CPM trends this year mirror those of last year, with May showing a recovery after the typical April decline caused by the quarter change. Although overall CPMs have improved compared to last year, Video CPMs remain weak. This weakness is primarily due to the industry’s adjustment to the IAB’s new video guidelines. Publishers and advertisers are gradually adapting to these changes. In the long term, however, these new guidelines will benefit everyone by enabling more accurate classification of premium inventory.

  • AdX is still dominating the programmatic space with a 51% share however its CPMs remain constant MoM & YoY whereas Prebid & TAM CPMs increased by 5% on average both MoM & YoY.

SSP Trends Report For May:

  • In May 2024, the addition of 81,179 new ads.txt lines and the removal of 74,733 existing lines resulted in a net change of over 6,000 more lines. Surprisingly, this is the lowest net change observed in the past five months, despite it being the highest ever recorded for both new and removed lines.

  • The provided snapshot illustrates the distribution of line changes among different tiers of publishers. While looking closely, it appears that Tier-3 shows a significant positive net change in ads.txt lines, with an increase of approximately 3,500 lines.

Articles of the month :

CueBeat Analytics Tool

CueBeat empowers you to identify, monitor, and promptly address any trends requiring urgent business action. This helps mitigate potential revenue loss due to delayed decision-making, ensuring your business remains agile nd competitive in today's fast-paced market landscape Click here to find out more.

DataBeat’s Paris Olympics 2024 Playbook

During the 2020 Tokyo Olympics, over 3 billion viewers tuned in worldwide. With the 2024 Paris Olympics set in France and scheduled at more convenient times for U.S. audiences, viewer engagement is expected to rise, especially among American viewers. Click here to find out more.

Should publishers panic about the iOS 18 update?

Apple's iOS 18 update will introduce Web Eraser in Safari, allowing users to remove ads and other unwanted elements from web pages using AI. This may lead to a projected 20% revenue loss for publishers if a sizable portion of Safari users adopt the feature. Click here to find out more

AdTech Tool of the month

Here is the link to our Knowledge Repository to keep in touch with the latest Atech news

DataBeat ignites AdTech evolution, empowering publishers and SSPs with elite resources and insightful consulting. Driven by a zeal for innovation, we delve into AdTech's labyrinth, revealing pathways to unprecedented growth and streamlined efficiency.

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