DataBeat Insight: May AdTech Updates & Essential Trends

Author

Ashok Ganapam
May 28, 2024

DATABEAT INSIGHT SERIES…

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Publisher Trends Report for April:

  • In 2024, CPM trends followed a similar pattern to 2023, steadily increasing over the months. Despite worries about Chrome cookie depreciation, which hasn't fully happened yet, our KPIs remain strong both month-to-month and year-over-year. Google's decision to delay cookie depreciation until 2025 adds to this stability.

  • CPMs exhibit robust performance across all integrations, showcasing positive trends both MoM and YoY. However, there's a notable exception with the EBDA integration, where CPMs have dropped by 10% YoY. This decline hints at a potential gradual phasing out of EBDA.

  • In April 2024, the addition of 61,887 new ads.txt lines and the removal of 48,985 existing lines resulted in a net change of over 13,000 more lines. Surprisingly, this marks the lowest level of change observed in the past four months

  • The provided snapshot illustrates the distribution of line changes among different tiers of publishers. Upon closer examination, it appears that Tier-3 shows a significant positive net change in ads.txt lines, with an increase of approximately 7,500 lines.

Articles of the month

PG vs PD

Programmatic advertising has revolutionized how advertisers reach their target audience, both PG and PD deals offer unique advantages to advertisers. Click here to find out more!

Google Ad Manager vs Google Ad Manager 360

From enabling publishers to increase revenue and ensure brand protection to benefiting them from a centralized workflow, Google Ad Manager takes its product to the next level with GAM 360. However, the two platforms differ in their features and capabilities. Click here to find out more.

Understanding (MFA) and Its Implications

In the ever-evolving world of digital marketing, there’s a new buzzword making its way into the lexicon: Made For Advertising sites, or MFAs. These platforms have disrupted the digital advertising landscape in ways that marketers and advertisers are only just beginning to grasp. Click here to find out more.

AdTech Tool of the month

Header Bidding Expert

If you're a publisher, you may want to understand how your webpages' header bidding partners are performing. This tool helps you to do exactly that. Click here to find out more.

Here is the link to our Knowledge Repository to keep in touch with the latest Atech news


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